H I F R I E N D S

I’m a serial entrepreneur, and I currently have 47 tabs open in my brain.

I’m also a mentor, founder, entrepreneur, motivational speaker, author (oh God I know its a lot and honestly I feel blessed to this experience in my 20s so pardon me to put all these "titles" because everyone in their website do this so I guess I had to as well?)

Above all else, I am obsessed with helping leaders rewire their minds, restore their souls, and build the Kingdom legacy they were actually created for.

Let's have fuUUun and I'll let you watch the other side of me here.

THE QUICK STATS

AGE: 25 (Gen Z, but with an Old Soul).

CURRENT STATUS: Building The Uplevel ecosystem & a mama of one (dog).

THE REAL BOSS: JESUS & my son 🐶 If you hear barking on our coaching calls, just know that he is actually the one running the company. I just work here. And if you giggle while reading this, it's Jesus. Trust me.

LOVE LANGUAGE: MATCHA. 🍵 (If you bring me coffee, I will politely decline and judge you silently).

SUPERPOWERS: Turning complex mental load into simple way out. Seeing the "Gold" in people before they see it themselves. Building businesses that honor God.

MY ARCHNEMESIS: The "Hustle Culture" that tells you to sleep when you're dead. (I prefer to sleep tonight and lead better tomorrow).

 Aya, here

THE LONG TRAIN HOME

If you scroll through my timeline, you see the highlights. You see the strong influencer figure. You see the viral videos. You see the CEO and the six-figure months. You see a woman who looks like she has it all figured out.

But you don’t see the cost.

I didn’t grow up with a silver spoon, but I grew up with a fire. Coming from a small village, I watched my parents work 24 hours a day to change our reality. I inherited that spirit. I learned early that if I wanted a different life, I had to be the one to build it.

So, I started running.

At 19, I moved to Russia to become a doctor. On paper, I was thriving—straight A’s, academic honors, the pride of my family. But in reality, I was freezing in -20°C weather, living on 7000 rubles, and forcing my body into a survival mode that lasted for years. I sacrificed my health for the "success" of a dream to prove I am worthy.

I thought if I just achieved enough, I would finally feel safe.

When I quit medical school, I felt the crushing weight of disappointment—from my community, my family, and myself. I came back to Indonesia desperate to prove I wasn't a failure. So, I pivoted. I built BYSÈ furniture & interior design company. I hustled until I hit the six-figure months. I stood on international stages. I tasted the money, the fame, and the recognition.

And I was terrified to find out that it wasn't enough.

I was standing on top of the world, but I was spiritually bankrupt. I was the first in my family to encounter Jesus, but I was running from Him. I fell into the trap of "New Age" spirituality, trying to manifest my way to peace. I spiraled into a wild life—masking my pain with relationships, alcohol, and adrenaline.

I was living a double life. Online, I was the inspiring leader talking about growth. Offline, I was drowning in shame, feeling like God never see me, performing for love but never feeling worthy of it.

Then came Bali. That was my rock bottom. I had the money, but I had lost myself. I realized I had spent my entire 20s building an altar to myself—trying to prove I was worthy of love through my achievements.

In that brokenness, I had a second, radical encounter with Jesus. He didn’t ask for my success. He didn’t ask for my performance reports. He just asked for me.

I surrendered. Not just my Sunday mornings, but everything. My business. My identity. My "need" to be seen.

I realized that I am not loved because of what I build. I am loved because of whose I am.

That is why The Uplevel ecosystem exists. This isn't just a business; it's a rescue mission. I built this ecosystem because I know what it’s like to win the world and lose your soul, and I don’t want that for you.

I’m here to tell you that you don’t have to destroy your nervous system to build your empire. You don’t have to perform to be powerful. You are already authorized, already loved, and already seen.

Let’s build from that place. Together.

The great recalibration

I DIDN'T JUST CHANGE MY CAREER. I CHANGED MY OPERATING SYSTEM.

FROM

Hustle: Waking up with a pit in my stomach, checking metrics to see if I was "worthy" today.

Performance: Masking my brokenness with "inspiring" content while feeling empty offline.

Survival: Forcing my nervous system to endure stress just to hit the next milestone.

TO

Flow: Creating from a place of "It is finished," not "I have to prove it."

Congruence: My private life with God is now louder than my public life online.

Safety: Building an empire that feels like a deep breath, not a panic attack.

I built the ecosystem I wished I had when I was drowning. It's the major reason why I created The Uplevel.

I walked the path alone so you wouldn't have to. You don’t have to choose between your success and your soul. You can have both.

Daughter of God

(The Foundation)

Before I am a founder, a mentor, or a creator, I am His. This is the only title that doesn't expire, and the only one that defines my worth. I don't work for this identity; I work from it.

The many hats I wear

The Big Sister

First of three. If you know, you know. Being the eldest means I was the "experiment." I’m the one who had to figure it out first, break the ceiling, and set the standard so my siblings could run even faster. It’s a badge I always wear proudly.

Mindset & Identity Mentor

Well you know this. The strategist who helps you dismantle the "Identity misalignment." I bridge the gap between neuroscience and the Spirit, helping you wire your brain for the authority you were born to carry.

Founder of The Uplevel

The visionary behind the ecosystem. I’m building the digital infrastructure for the next generation of Kingdom leaders.

Speaker & Educator

I’m a nerd at heart. Whether I’m on a stage or teaching a class, my goal is to make "deep" topics feel accessible, actionable, and life-changing.

Maverick’s Assistant

Let’s be honest. I don’t own a Maltipoo; I serve one. My daily KPIs include: Belly rubs, throwing the same toy 50 times, and being emotionally manipulated by a 10lb fluffball. He is the actual CEO of this company.

A Letter From Aya

Dear Visionary,

I know you are tired.

Not the kind of tired that sleep can fix, but the deep, soul-level exhaustion that comes from carrying the weight of your own potential.

I know what it’s like to be the one everyone relies on. The one who has to "make it happen." The one who built the ladder, climbed it, and is now standing at the top wondering why the view feels so lonely.

I wrote this for the version of you that is still trying to earn your seat at the table. I wrote this for the you that thinks if you stop performing, you will stop being loved.

I need you to know something: Your empire is impressive, but it is not your identity. Your impact is needed, but it is not your source.

You do not have to sacrifice your nervous system to fulfill your calling. You were not designed to lead from stress, anxiety, or survival mode. You were designed to reign from rest.

My prayer for you is that in this space, you stop building for approval and start building from approval. I pray you find the courage to drop the heavy mask of "Success" and pick up the light yoke of Sonship.

You are already authorized. You are already seen. You are already His.

Now, let’s go build something that lasts.

IN RADICAL EXPECTATION OF YOUR RISE,

Dear Aya

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